I'm often asked the question 'Where do you get your creative ideas?'. In marketing and advertising, the best ideas always come out of the problem. But I've noticed over the years that my most lateral LogicLogicMagic® thoughts come from loading problems into the subconscious mind, then engaging in a banal activity. Sweeping leaves, painting a wall or over the past six or seven years, swimming. During said activity, or just after, thoughts that are novel, useful and potentiall