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McVities wanted imagery to capture the wholemeal goodness in their Hobnobs and Chocolate Digestives. LogicLogicMagic® turned the packshots into integral parts of wholesome farm illustrations where they replaced the bales of harvested crops, creating a closer link between biscuit and ingredients.

To launch their Mini range LogicLogicMagic® used the camera angle associated with babies looking upwards towards doting relatives to create a humorous association that spoke of real love.

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