Quorn had struggled to make it into the family table. Popular with vegetarians, it hadn't made it as a mainstream meal choice yet. 'Help yourself' was a pitch-winning LogicLogicMagic® idea that saw the creation of a character called Kerry - the teenager who finds that the rest of her family has cottoned on to the benefits of her beloved Quorn. Directed by Shane Meadows of 'This is England' fame.