top of page
Optimizely is the leading digital experimentation platform, allowing everyone from developers to marketers the ability to digitally test and learn in controlled but live environments. Optimizely's brand visual language was based around information graphics and delivered no emotional connection. The LogicLogicMagic® approach was to combine the literal with the lateral and create the memorable. Generic website templates and literal messaging with more lateral moving imagery to catch the eye in social media.
bottom of page