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Stolichnaya was launching a blackberry-flavoured variant in the United States. The brief had two big creative caveats. One: to use the existing Russian Constructivists campaign style. Two: for there to be a massive packshot of the new bottle. LogicLogicMagic® turned this packshot into an airship and sales of Blakberi outperformed expectations. The music was composed by Alexsandr Prokofiev, the grandson of Sergei Prokofiev. The film was animated by Psyop.