The Lynx Effect needs no introduction. LogicLogicMagic® led to the idea that perhaps even the Tooth Fairy is not immune to Lynx's seductive aromas. What will happen to all the children expecting to wake up to something money under their pillows?

Q is a bodyspray range for men and women. LogicLogicMagic® positioned it as a challenger brand to Unilever's Lynx & Impulse range.