The default for most tourist boards is to indulge in a beauty contest. 'Postcards' was based on a truth - that there's much more to Jamaica than beaches. We combined this with the insight that the enjoyment of your holiday increases, knowing that the weather at home is poor. Shot as a test film, 'Postcards' was presented to the Director of Tourism. He liked it so much he agreed to run it, increasing bookings by 16% over the previous year, when a more expected stock-footage montage of Jamaica was used. LogicLogicMagic® proves very effective.