Renault told us that the Megane Sport was the most competitive hot-hatch they had ever built. Clearcast regulations meant that we would struggle to portray the cars competitive driving pedigree. LogicLogicMagic® led to the idea that all the parts competed to be part of the car, with only the fastest parts making the grade. The Megane Sport sold out in the UK within six weeks.
Playfulness runs through the Renault brand. The brief here was to create internal posters for the Renault F1 headquarters using imagery from their picture library with short pieces of copy designed to inspire and motivate the whole team.