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LogicLogicMagic® works just as well in audio alone. Challenged to make the famous Weetabix campaign work on radio, "Noah's Park" and "Ape Tools" won monthly Aerial Awards. Heineken "Her Vows" won silver at Creative Circle. "Reclaim the Middle Lane", a Billy Braggesque protest song was composed to recruit considerate drivers into a CRM campaign for Vauxhall.
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