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SAP wanted to create four themed films for social media to show how they drive modern Customer Experience through Real Time Data, Voice Enabled Personalisation, and across into creating a Smooth Supply Chain. Building on the brand idea 'The best run SAP' I created two characters representing SAP CX and Legacy CX, working out in business attire on two treadmills. A metaphor for running a business today. I wrote the scripts, cast the actors and directed the films too.