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Whilst at DraftFCB we pitched and won the opportunity to lead the global shopper activity for Coca-Cola during the London 2012 Olympics. This involved creating a global toolkit and a tiered set of visual assets that had to work effectively from the least developed to most sophisticated global markets. The toolkit strategically had to address two key audiences - teens and mums, whilst integrating seamlessly into the 'Move to the beat' master strategy and communications activities. Prior to creating the toolkit we were able to feed our ideas into the communication and digital workstreams to help create the most cohesive integrated global campaign, delivered by eight main agencies.
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